Very recently Boots launched their new No7 Foundation Match Made Service instore that is designed to help you choose exactly the right shade and formula for your skin. I've never been 100% confident when deciding myself and have always ended up with an arm full of swatches so I thought that this would be right up my street (and it is, literally. I love my town!)
The first thing that the assistant did was remove a little bit of the makeup I was already wearing (along my jaw line) with a cleansing wipe to ensure accurate results. She then rested this gadget on the clean area where it scanned my skin:
It very simply came up with the name of the foundation shade that matches my skin (Calico) and I was asked a few questions about the my skin type, preferred coverage and if there were any particular skin issues I'd like to address. I was very impressed with how thorough the assessment was! At the end I was best matched to the Stay Perfect foundation:
This sounded like exactly what I need. A long lasting, medium coverage formula with a matte finish and SPF 15. .I had no hesitation in sealing the deal and I have been very happy with it's performance so far.
At the counter after my little assessment the assistant gave me a vouched entitling me to £3 off the foundation (RRP £14) just for going through the matching process. I thought this was a great little bonus!
Overall I'd highly recommend this service. Although No7 has a seemingly more mature demographic (my Mum loves the brand) I really think that this is paving the way for the future of foundation matching. The experience was fascinating and I've come away with a product tailored exactly to my needs.
Let me know your thoughts if you've tried it!